Get Found in Brown County

What to Expect

What We’ll Cover in Each Session

Morning – Google Business Profile Foundations

8:30 AM – 12:00 PM

If you’re not completely confident in your Google listing, this is where you start.

• Claiming and verifying your Google Business Profile so customers can actually find you
• Choosing the right categories and writing a clear description so customers understand exactly what you offer
• Updating hours (including seasonal hours), so customers aren’t showing up when you’re closed
• Adding photos that help customers understand what you offer
• Managing and responding to reviews (and knowing how to ask for them)
• The common mistakes I see on local listings every single week

You’ll leave with a cleaned-up (or clearly mapped-out) listing and a checklist to keep it accurate going forward.

Afternoon – Using What You Already Have to Increase Visibility

1:00 PM – 4:30 PM

Once your foundation is solid, this session helps you go further, without adding hours of marketing work.

• Understanding what Google already tells you about how customers are finding you (using tools like Search Console and Analytics, in plain language, if you have a website)
• Turning search data and real customer questions into content that helps people find you
• Making your website easier for customers (and Google) to understand
• Ensuring your social posts are findable and useful to potential customers
• Deciding what’s worth your limited time – and what you can safely ignore

You’ll leave with a practical, manageable visibility plan sized to your actual week.

You can attend one or both sessions. But even established businesses will benefit from doing both, because we’ll cover the foundation first, then the strategy.

“I tend to have tons of ideas and ‘to do tasks’ but struggle to prioritize which ones need my energy, or I start one and then jump around. The workbook allowed me to navigate exactly the areas I need to work on. It really helped me clarify what my focus should be right now.”

– E. W., ‘Get Found’ workshop attendee

What You’ll Walk Away With

• A printed workbook and clear checklists you’ll actually use again
• Real updates made to your real listing, during the session
• A clear picture of how customers are currently finding you (or failing to)
• Clarity about where to focus – and explicit permission to ignore the rest
• Confidence that your online presence isn’t quietly costing you customers

This is for you if…

• You run a rural small business – retail, restaurant, lodging, or a service business serving a real geographic area
• You have fewer than 10 employees and wear most of the hats yourself
• You don’t consider yourself “techy” (you’re in good company – most of the room won’t either)
• You’re tired of feeling like the online rules keep changing, and you want this to be SIMPLE

This isn’t for you if…

• Your business is online-only with no local customer base – the principles overlap, but this workshop is built around local visibility
• You already have a dialed-in marketing operation and a team running it
• You want someone to do it for you. This is hands-on by design – which is exactly why it sticks.

If you’re not sure whether it’s a fit, message me, and I’ll tell you honestly – including “skip it” if that’s the true answer.

The Investment

If you’re unsure which session to choose, feel free to message me with any questions, and I’m happy to help you decide.

• Beginner Session – $90
• Intermediate Session – $90
• Both Sessions – $165

Each session is capped at a small group on purpose – we look at real businesses and make real improvements, and I purposely keep this small so we can keep things practical.

Bring your laptop or tablet and your logins (I’ll send a short pre-work checklist so you arrive ready). Come prepared to make updates, not just take notes.

“The detailed workbook and step-by-step instructions were incredibly helpful. Kara is exceptionally knowledgeable and well-prepared. I was blown away by her presentation and materials, and that’s coming from someone with a corporate background – I was truly impressed.”

– A. B., ‘Get Found’ workshop attendee

Can’t make it in person?

The morning session’s framework also exists as a self-paced workbook – the Setup Your Google Business Profile Workbook ($47). Same steps, same plain language, worked through at your own kitchen table.

Come to the workshop if you want it done in one focused session, with your questions answered on the spot and other local owners in the room. Grab the workbook if the dates don’t work, you’re outside driving distance, or you’d rather work in your own time.

Either way, the goal is the same – a customer searching for what you offer finds you, trusts you, and chooses you.

A Note From Me

Through Tanglewood Hideaway and the Barn Burner, I look at dozens of local business listings every single week.

Not in theory. Not as an SEO exercise. Just as someone trying to answer real questions:
Where should we eat?
What’s open on Tuesday?
Does this place take reservations?
What does this shop actually sell?

And I can’t tell you how often I see:

• No hours listed
• Broken website links
• No photos of the space
• A Facebook page that doesn’t clearly show what a business does or sells

Meanwhile, I know the owners are working incredibly hard. I know how much it takes to run a small business here. I know how many hats you’re wearing.

That’s why this workshop isn’t about adding more to your plate. It’s about making sure the work you’re already doing isn’t getting lost because the basics weren’t clear or consistent.

You don’t need to master every marketing strategy. You just need to make it easy for people to find you, understand what you offer, and feel confident choosing you.

Since the first round of these workshops in March 2026, I’ve watched attendees make real changes – and I’ve built this material into a standalone workbook if you want to go the DIY route and an AI working cohort partnered with The STEAMery because the need kept showing up. ‘Get Found’ is still where it all starts.

If that feels like a relief instead of another burden, I’d love to see you there.