Make it easy for customers to find you, trust you, and choose you.
The ‘Get Found as a Small-Town Small Business’ Workbook
SET-UP YOUR GOOGLE BUSINESS PROFILE
A step-by-step workbook tailored specifically for small-town small businesses like yours.
All it takes is about 90-minutes worth of work to setup, and then 15 minutes a month to maintain.
You’re already doing the hard part.
You’ve built a business you’re proud of. You care about the thing you make, the service you provide, and the people you serve. You show up day after day. You keep the business running.
So whey aren’t you getting more Customers?
It’s simple. You’re missing out on search-engine driven traffic.
Right now, people are searching for exactly what you do:
- “Coffee shop near me.”
- “Shops open in [your town].”
- “Plumber [your town].”
- “Open today?”
It’s happening every day, by the thousands.
What people are finding, though, is an online presence that’s out of date.
Really great small-town small businesses are losing customers simply because their online information is incomplete, outdated, or confusing. Not because your business isn’t great. You just don’t know what needs updating yet.
Most of this is happening on your Google Business Profile (GBP) — the panel of information that shows up next to your business when someone searches your name on Google. Hours, photos, address, reviews, the map pin. If you’ve ever searched for your own business, you’ve seen it. And if you haven’t touched it in months or years, you probably already know some of what’s wrong.
The good news: the payoff you’ve earned is already out there. People are already searching for what you do. Fixing what they find when they search is easy, and it’s the part that closes the loop.
Here’s how it works
If you know your Google Business Profile needs some attention, you’re in the right place
I’ve created a step-by-step workbook for you to finally take this off of your ‘To Do’ list in under 2 hours.
When you purchase, a digital workbook lands in your inbox. You open it on your phone, computer, or tablet, or print it if you’d rather work on paper.
You can work through it at your kitchen table, or in between customers, or on a Sunday afternoon. It walks you through your Google Business Profile one section at a time: what to click, what to check, what to update, and what to write.
You’ll work through the workbook and your Google Business Profile side by side, and you’ll make real updates as you go.
If “I’m not a tech person” is the voice in your head
Stay with me for a second.
When you’re going somewhere new, and you need a coffee shop, or you’re trying to figure out where to have dinner on a Tuesday night, what do you do?
You pull out your phone. You open Google Maps. You type in what you’re looking for.
That’s what your customers are doing too. Even the ones who swear they aren’t on their phones much.
This isn’t about becoming a tech person. It’s about making sure the basic information about your business (hours, phone, what you actually sell or do) lines up and makes sense in the places people are already looking.
If you can send a text, you can work through this workbook. The hardest tech moment is logging in to your Google account. After that, it’s mostly making decisions about your own business that only you can make.
“I was a little wary going in, being not computer literate. Kara made my Google Business Profile easy for me to understand. It was easier than I expected, and I made real changes.” — K. D., ‘Get Found’ workshop attendee
What to Expect
what You’ll Walk Away With
By the time you close the workbook, you will have:
- A claimed, verified Google Business Profile with a primary category that actually matches what you do
- Accurate hours, with a habit to keep them that way
- A description that tells a stranger what you are and who it’s for
- Photos that work for you, including a cover shot you actually picked
- Your review link saved somewhere findable, plus a plan for asking for and responding to new reviews well
- A map of your full visibility footprint (Facebook, Apple Maps, Yelp, and anywhere else people might be finding you) and a decision on the 2 or 3 places worth maintaining for your business
- A 15-minute monthly habit so none of it drifts back to wrong
“I tend to have tons of ideas and ‘to do tasks’ but struggle to prioritize which ones need my energy, or I start one and then jump around. The workbook allowed me to navigate exactly the areas I need to work on. It really helped me clarify what my focus should be right now.” — E. W., Get Found’ workshop attendee
Ready to get found?
This is for you if…
- You run a brick-and-mortar small business, whether it’s a shop, a restaurant, a place people stay, a studio, etc, or a local-based service business serving your town and the surrounding areas.
- You care about what you do. You show up. And sometimes you wonder why it isn’t translating into as many customers as it should.
- Your last meaningful update to your Google Business Profile was “a while ago” or “never”
- You’ve never heard the word “SEO,” or have heard it but always assumed it wasn’t for you
- You’re not a professional marketer and don’t want to become one
- You’re already wearing a lot of hats as a small business owner, and you really don’t want to add another one
- You’d rather do something once and have it work than keep chasing new tactics
This isn’t for you if…
- You’re a business that doesn’t have a physical location or service area.
- You’re already running a strong marketing program and Google is just one piece of your existing, optimized strategy.
- You’re a marketer or consultant looking for client-facing materials
- You want to hand this off to someone else and not think about it
- You’re looking for help with ads, social media strategy, or a full website overhaul
meet your host
I’m Kara! Your GBP Guide
I’m a Brown County business owner who runs a tourist rental and event space (the Brown County Barn Burner) and a local travel blog (Tanglewood Hideaway) that thousands of visitors and locals rely on weekly.
I look at dozens of local business listings every week. Not as an SEO exercise, but as someone actually using them: answering visitor questions in Facebook groups, planning a trip through town, or recommending a place to a friend.
What I see, over and over, is really good businesses losing customers because their online information is incomplete, outdated, or confusing. Not because the owners don’t care. But because this specific part of running a business rarely gets anyone’s attention until something breaks.
In March, I ran the first ‘Get Found’ workshops at the Barn Burner for a room of local business owners, walking them through setting up and optimizing their Google Business Profiles, step-by-step.
This workbook is the same framework I used for the workshops, but built to stand on its own, so you can work through it on your schedule.
“The detailed workbook and step-by-step instructions were incredibly helpful. Kara is exceptionally knowledgeable and well-prepared. I was blown away by her presentation and materials, and that’s coming from someone with a corporate background — I was truly impressed.” — A. B., ‘Get Found’ workshop attendee
Frequently Asked Questions
What exactly do I get when I buy?
A digital workbook (digital file, plus a printable version) lands in your inbox within minutes.
What if I’m not a tech person?
If you can send a text, you can do this. The workbook walks you through each click, and I’m here to help with questions if you get stuck.
Can I do this on my phone?
Most of it, yes. A couple of sections (writing your description, auditing your other platforms) are easier on a computer. If you only have a phone, do what you can and come back to the rest when you have a screen.
What if I’ve lost access to my Google Business Profile?
You’re in good company. It’s more common than anyone realizes, usually because the person who originally set up your profile (a developer, a former employee, someone you worked with once) still holds the keys.
The workbook walks you through how to request ownership back, and I’m happy to help you troubleshoot further if needed.
How long does it actually take?
About 90 minutes for the core work, which you can do in one sitting or split across two. Plan another 30 to 45 minutes later that week to finish the broader visibility audit (the part covering your other platforms). After that, about 15 minutes a month to maintain.
Refund policy?
All sales are final because this is a digital product with instant access. If you’re not sure whether it’s right for you, contact me before you buy and I’ll answer honestly. I’d rather you wait than buy something that doesn’t fit.
Ready to Get Found? Let’s Make it Happen!
Still have questions? Reach out, and I’m happy to discuss more.
Until then, I’ll be here rooting for every business in Brown County (and every small-town business beyond).
Still have questions?
Or want to be added to the list for future workshops?
Fill out the form below, and I’ll be in touch!