Visibility & Strategy Consulting
get your small town small business in front of the right traffic
If you’ve been doing “some marketing” but aren’t sure what’s moving the needle, you’re not alone. Most small businesses, especially in tourism and destination markets, are spending time on the wrong things, not because they’re not trying, but because no one has ever shown them a clear picture of how people are actually finding them online.
That’s where I start. Not with a content calendar or a social media plan, but with understanding what the data is already telling you, what your customers are actually searching for, and where the real opportunity is hiding before we decide where to focus.
This isn’t full-service marketing management. It’s practical visibility strategy built around real customer behavior and the specific way small-town and destination-focused businesses actually work.
where do you start?
Most businesses begin with one of two places depending on how much they already know about where they stand.
Local Visibility Review — $350
If you’ve been meaning to clean up your online presence but don’t know where to start, this is it. I’ll look at your Google Business Profile, website homepage, key listings, and social presence and hand you a prioritized list of what’s missing, what’s inconsistent, and what’s easiest to fix first.
This is the short-circuit version of the work I walked businesses through in my Get Found workshops, except I do the audit for you.
You’ll receive:
– Google Business Profile quick-win recommendations
– Website clarity observations
– Listing and profile consistency notes
– A prioritized action list of what to tackle first
Online Visibility & Opportunity Audit — from $500
If you want the bigger picture before committing to a direction, this is where we zoom out. Instead of starting with what you think you need, we start with what the data is actually showing. How are people finding you right now? Does that match your business goals? Where are the strongest opportunities you haven’t tapped yet?
Sometimes the audit confirms what you already thought. Sometimes it uncovers a completely different opportunity you hadn’t considered. Either way, you leave with a clear picture of your strategic landscape and where it makes sense to focus next.
You’ll receive:
– Review of how you’re currently being found
– Google and web presence evaluation
– Customer journey observations
– Keyword and content opportunity notes
– A prioritized strategic roadmap of where to focus
Pricing is $500 for businesses with one primary audience or offer, and $750 for businesses with multiple audiences, revenue streams, or more complex visibility goals.
Custom Content & Visibility Strategy — custom scope
You’ve done the audit and you know where you want to go. Now we build it out. This is where we take what the audit uncovered and turn it into an actual plan, with keyword priorities, a content strategy, and a clear roadmap for building the kind of online visibility that compounds over time.
Every project is scoped based on your goals, business complexity, and what you’re actually able to execute. If you already know where you want to focus and want to skip straight here, reach out and we’ll figure out if that makes sense.
Why Work With Me
I’m not coming at this as an outside marketer applying a generic strategy to Brown County businesses. I’m a local resident, business owner, Airbnb host, and CVB board member who has spent years building visibility for my own businesses and helping other small businesses do the same through local workshops and one-on-one consulting.
Everything I know about SEO, online visibility, and customer behavior came from real-world application, not a certification. I’m not interested in marketing that sounds impressive but doesn’t help real people find real businesses.
Not Sure Which Is Right for You?
That’s completely fine. The Local Visibility Review is the lowest-risk way to get started. The Visibility Audit is where to go if you want the bigger picture before committing to a direction. And if you’re not sure at all, just reach out and tell me what you’re trying to solve. We’ll figure it out from there.
